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"The report notes that energy management is very popular in Denmark, where electricity costs are high. In the U. K. , security and home monitoring are popular entry level features among consumers. Service providers can offer home controls solutions directly to the consumer or offer the services to a partner such as a utility or OEM, which then provides the service to consumers. Multiple telecoms are launching home controls solutions, using a variety of business models. Deutsche Telekom is investing in energy specific service platforms,
with partners including Miele, Samsung, and digitalSTROM. Similarly, Swisscom and iControl Networks have a strategic partnership to deploy a sophisticated home automation and monitoring solution. Telefónica has announced its "Thinking Things" machine to machine M2M solution for connecting all types of devices to the Internet in order to automate functions. The report analyzes the different approaches and features consumer data for a variety of
European countries:23% of broadband households in the U. K have an electronic home security system.
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“There are tons of innovations going on within this industry and that’s going to push growth. ”But the potential has
spawned a plethora of new competitors, from cable television providers such as Comcast, to telephone companies including ATandT and Verizon, and the latest—internet retail behemoth Amazon. The leaders at Defenders aren’t overly concerned. “We are excited to see new entrants in the home
security industry,” Boyce said. “We believe these brands will increase consumer interest for security and smart home solutions and help grow the overall category. ”All of Defenders’ revenue comes from residential security systems installed nationwide, a total the company predicts will hit 2 million next month. It has no immediate plans to go into corporate security. “We’re good at residential and the category is growing,” Boyce said. “We feel it’s underpenetrated. We can achieve our near term and midterm growth goals in residential. We’re going to stay focused.
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